Nashville-based technology firm Preferral, a web-based application for managing and scheduling patient referrals between physicians, recently named healthcare veteran Jim Aylward as CEO. He joins founder and Chief Technology Officer Jon Gautsch in expanding the health-tech startup that aims to eliminate referral phone calls, cut administrative costs, and address the large number of specialist referrals that never get scheduled.

Aylward previously led Sy.Med and MedCenterDisplay. Immediately prior to his new appointment, he held an executive position with PatientPoint.

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