Finn Partners, headquartered in New York and with a large Nashville office, recently announced Nicole Cottrill has been promoted to senior partner and head of the U.S. Health Provider Services Group. The promotion recognizes her ability to mobilize toward client urgencies within a complex and quickly evolving health environment. In this newly created position, Cottrill will serve as senior counselor for the agency's clients within the healthcare provider sector including hospitals and health systems, physician practices, long-term and post-acute care providers, and specialists in areas including oncology and behavioral health. She will report jointly to Gil Bashe, managing partner, Global Health Practice, in New York and Beth Courtney, managing partner, FINN Southeast in Nashville.
Recognized as US Healthcare Agency of the Year by HITMC and a top four PRovoke Media global healthcare agency, the Finn Partners Health Practice is among the agency's largest and fastest-growing divisions. Nashville, the nation's health services capital, is the southeastern hub for Finn Partners, where Cottrill is based. She joined Finn Partners in 2015 with the acquisition of Seigenthaler Public Relations, where she had been a partner for two years. As co-lead of FINN Southeast's health group, her knowledge of provider organizational structure, institutional reimbursement, and state and federal public health policies made her a highly sought-after counselor. Nashville Medical News named Cottrill one of the city's "Women to Watch" in 2019.