Change Healthcare, Adobe Team Up on Consumer Engagement



Last month, Change Healthcare announced its plans for a collaboration with Adobe and Microsoft to bring providers a more effective way to give patients the experience they want. By uniting engagement orchestration proven to work in consumer marketing with industry leading healthcare IT across the continuum of care, providers can compete on the strength of their patient relationships, beyond their existing quality and cost effectiveness capabilities.

Company officials said this new approach to consumer engagement is needed because existing methods aren't working. An ORC International study concluded healthcare stakeholders are investing heavily in engagement strategies and technologies, but only one-fifth of consumers said their experiences improved, and another fifth said their experiences worsened.

Change Healthcare is now working with Adobe and Microsoft to build a joint solution leveraging the Change Healthcare Intelligent Healthcare Network™, Adobe Experience Cloud, and Microsoft Azure to provide patients with significantly improved healthcare experiences. The solution is expected to collect, aggregate, and activate consumer data from disparate healthcare IT sources, including EHRs, registration, scheduling, billing, and other mission-critical applications, while taking care to respect patient confidentiality and privacy.