BehaVR, a Nashville-based leading innovator of virtual reality-based digital wellness and digital therapeutics experiences, has appointed Rory Channer as chief commercial officer. Channer, who has served as an advisor to BehaVR for four years, joined the company from McDermott Will & Emery, where he served as chief business and client development officer. He will leverage his experience in marketing, sales, and commercial operations to help expand use of BehaVR products and drive company growth.

In the newly created chief commercial officer role, Channer will provide strategic guidance on business growth initiatives, oversee the sales and marketing teams, pursue novel partnerships, and engage payers, employers, healthcare providers, and consumers to boost adoption of BehaVR's behavioral health programs. Channer has more than 25 years of experience driving growth. He has worked with venture-backed startups to large, publicly traded companies in diverse fields from artificial intelligence to legal services industries.