The American Heart Association, the world's leading nonprofit organization focused on ensuring longer, healthier lives for all, and the National Football League (NFL), in collaboration with the Tennessee Titans challenge kids to move more with NFL PLAY 60™ Kids Day leading up to Super Bowl LV. Included in the weeklong, free festivities are activities and challenges culminating with NFL PLAY 60 Kids Day, a day of action to inspire kids to get moving with their classmates, teachers and families inclusive of virtual, hybrid and socially distant classroom settings
On Wednesday, February 3 at 1 p.m. ET/ 12 p.m. CT/ 10 a.m. PT, NFL PLAY 60 Kids Day will host an action packed, synchronous broadcast from the Super Bowl LV host city, Tampa Bay. During this broadcast, the NFL team with the winning NFL PLAY 60 exercise of the 2020-2021 season will be announced. Throughout January, kids were asked to cast their vote for their favorite team created NFL PLAY 60 exercise.
NFL PLAY 60 Kids Day offers interactive lessons and videos to jumpstart activity at home and in the classroom. Each school can completely customize their activation. Students and teachers can access on-demand exercises from NFL teams in the digital NFL PLAY 60 library to help them reach their recommended 60-minutes of daily physical activity. Schools can implement the majority of the NFL PLAY 60 activities at their own pace to allow scheduling flexibility during this untraditional school year. Advanced registration is required to access the NFL PLAY 60 Kids Day guide and attend the broadcast.
Earlier in the football season, the American Heart Association, the NFL and Tennessee Titans debuted a digital NFL PLAY 60 library to assist schools and parents with closing the physical activity gap created by pandemic with fun, easy ways to move more during social distancing and contact limitations.
Getting active for 60 minutes a day is critical as kids who are regularly active have a better chance of a healthy adulthood, but only 1 in 5 children and adolescents get enough activity to meet the U.S. Department of Health and Human Services' 2018 Physical Activity Guidelines for Americans. Physical activity is critical to improve immediate and long-term health for kids and their families.
In addition to the digital NFL PLAY 60 exercise library, the NFL and the American Heart Association provide a variety of tools to add movement throughout the day. Powered by GoNoodle and Discovery Education, video content, activities and family challenges can be accessed at heart.org/NFLPLAY60.
Since 2006, the NFL and the American Heart Association have teamed up to inspire kids by providing fun and engaging ways to get physically active. In addition to the online resources found at heart.org/nflplay60, the free NFL PLAY 60 app helps kids get more movement throughout the day. The PLAY 60 app allows users to control personalized avatars onscreen with their own physical movement. The app is available for iOS and Android devices.