AccuReg, a technology solutions company offering a full suite of patient-centered front-end revenue cycle solutions for hospitals, announced last month David Peterson has joined the company as its chief marketing officer. In his role, Peterson will design and implement strategies to increase market share, facilitate new client growth, and boost customer retention.
Peterson has more than 20 years of experience as a healthcare and technology executive and leader. Prior to AccuReg, he was chief marketing officer at Change Healthcare and SpecialtyCare. Peterson holds certifications in product marketing and product management from Pragmatic Marketing, is a certified Six Sigma Champion, and is a past chair of the healthcare special interest group of the Nashville chapter of the American Marketing Association. He will be based in AccuReg's Franklin office.