Middle Tennessee nonprofit Alive Hospice has appointed Judy Orr as vice president of mission-based services. In her new role, Orr serves as part of Alive's executive leadership team and directs several key programs and functions with a direct impact on the community including fundraising for charity hospice care, overseeing Alive Grief Support, and leading the Alive Institute, Alive's center for education, outreach, innovation and advocacy; and marketing.

Previously, Orr served as assistant vice chancellor for Creative Services at Vanderbilt University for 20 years. Her career also includes 10 years at Ingram Book Company as director of advertising and creative services. She earned a master's degree from the University of Tennessee College of Social Work and a bachelor's degree from Vanderbilt. She previously served on the Alive Board of Directors.