NASHVILLE — Ascension Saint Thomas Hospital West was
named to the fifth-annual NRC Health Top 100 Consumer Loyalty list—the
loyalty-based hospital rankings recognizing the top U.S. healthcare
facilities driving loyalty among their patient populations.
Ascension Saint Thomas Hospital West was selected based on results from the
NRC Health Market Insights survey, the largest database of healthcare
consumer responses in the country. From April 2021 to March 2022, NRC
Health surveyed more than 310,000 households in the contiguous U.S. to
measure consumer engagement with community healthcare brands. The winning
organizations on the 2022 Consumer Loyalty list achieved remarkably high
scores on NRC Health’s Loyalty Index, a composite of seven different
critical aspects of consumer loyalty, including Access, Engagement,
Experience, and Net Promoter Score.
“During a time when we need it the most, these exceptional hospitals and
health systems have shown us what it truly means to drive loyalty among
their patient populations and put the care experience first,” said Helen
Hrdy, chief growth officer, NRC Health. “This award is a reflection of the
incredible work being done by Ascension Saint Thomas Hospital West to
inspire consumer loyalty and bring Human Understanding into their practice.
Congratulations to the 2022 Consumer Loyalty Award winners!”
“It’s an honor to be recognized for our team's commitment to doing
everything it takes to build relationships with patients and families
across the communities that we serve,” said Dr. Mark Marsden, chief medical
officer, Ascension Saint Thomas Hospital West. “Every day, it is our
promise to deliver compassionate and personalized care to all who come
through our doors. Knowing that our patients recognize our efforts
demonstrates that we are delivering on that promise.”
To be included on the list, organizations had to achieve at least 150 Top
of Mind mentions on the Market Insights survey. For the full list of 2022
Consumer Loyalty Award winners, visit the NRC Health website here
<https://nrchealth.com/awards/consumer-loyalty-award/>.
*NRC Health’s Market Insights survey is weighted to account for age,
income, population, presence of children in the household, marital status,
and ethnicity to ensure an accurate demographic distribution.