Call Simplified Accelerates Clarus Growth
NASHVILLE - Graham Healthcare Capital (GHCC) today announced that its portfolio company, Clarus, has acquired Call Simplified, an innovative medical call automation software company, according to Rich Maradik, CEO of Clarus.
Terms of the purchase were not disclosed.
Call Simplified, based in Beverly Hills, California, was founded by Scott Reynolds and Dr. David Finke, MD, FACOG, in 2014 and has grown to serve providers across states and specialties. The company’s service allows patients to submit after-hour requests electronically and automatically routed to the after-hours on-call provider. This results in the most accurate and fastest response times vs. voicemail and operator services. Reynolds said, “Through real-world use, our system has proved that patients prefer using web messaging nine times more than voice, while providers receive more accurate information and complete requests three times faster.”
The acquisition will increase Clarus’s existing customer base of 8,000 providers and administrators in physician offices. Maradik announced that Reynolds has joined Clarus as Head of Product.
In commenting on the acquisition, Maradik said that Clarus was attracted to Call Simplified because its product complements and expands Clarus’s patient call automation software. “Clarus chose Call Simplified because Scott has done a great job with their product,” Maradik said. “It has features that, once incorporated into our existing product, enable us to grow our leadership position in call automation software for physicians' offices.”
He went on to say, “The Call Simplified acquisition will also allow us to quickly expand in Southern California, accelerating our organic growth. We’re estimated to add more than 2,000 users before the end of year. And adding Scott to the team is an important part of continuing to expand the platform capabilities to better service patients, providers and administrators.”
Reynolds has more than 20 years of experience in SaaS technology, implementing innovative product solutions across many vertical markets, including healthcare.
“I am excited to be a part of Clarus and the Graham Healthcare family,” Reynolds said. “Rich and his team have demonstrated their commitment to innovation in call automation technology for the physician services segment of the healthcare industry. This is an outstanding opportunity to continue to develop unique solutions that help medical professionals respond quickly and accurately to their patients’ needs.”
ABOUT CLARUS
Working with physician groups of all sizes and specialties, Clarus provides SaaS-based call automation software to physician groups to improve patient communication. By managing after-hours and daytime patient calls, Clarus eliminates delays, call routing errors, and malpractice risk that are inherent with traditional call centers, while reducing cost for physicians’ practices.
GRAHAM HEALTHCARE CAPITAL
Headquartered in Nashville, TN, Graham Healthcare Capital (GHCC) provides permanent capital solutions to healthcare service and technology companies that have between $5-$75M in annual revenue and up to $10M in profit. GHCC has a differentiated approach that aligns existing leadership with core principles, providing a supportive platform that is focused on long-term, sustainable growth. It is invested in a range of healthcare companies, including home health, hospice, specialty pharmacy, home infusion, and technology.
More information is available at grahamhealthcarecapital.com
